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Read - September 12, 2026Industry research
I finally checked who actually searches for "Pakistani software house". It is not who any of us think.
I pulled twelve months of search data across 22 countries to find the foreign buyers typing "Pakistani software house" into Google. What I found instead: almost nobody abroad searches for it, the ones who do are asking an AI assistant now, and the real fifty thousand searches a month are people inside Pakistan nobody is serving well.
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